Articles by Kanawat Kenny Asawachatroj | ArokaGO

Nov 30, 2022•Medical & Wellness Tourism

Attracting the medical-focused tourists in Thailand through value creation in practice

Medical tourism refers to "travelling across international borders to seek healthcare while also taking a holiday in a foreign country" (Wang, 2012). The results of a study on "Motivation and Decision on Medical Tourism Service in Thailand" showed that medical tourists could be classified into two groups: medical-focused tourists and tourism-focused tourists (Kanittinsuttitong, 2002).