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Articles by Kanawat Kenny Asawachatroj

Expert insights on medical tourism, health treatments, and wellness from verified healthcare professionals.

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1 articles published
Attracting the medical-focused tourists in Thailand through value creation in practice
Nov 30, 2022•Medical & Wellness Tourism

Attracting the medical-focused tourists in Thailand through value creation in practice

Medical tourism refers to "travelling across international borders to seek healthcare while also taking a holiday in a foreign country" (Wang, 2012). The results of a study on "Motivation and Decision on Medical Tourism Service in Thailand" showed that medical tourists could be classified into two groups: medical-focused tourists and tourism-focused tourists (Kanittinsuttitong, 2002).

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