
On 20 October 2026, we joined TAT’s launch of its 2027 tourism product direction at Pullman King Power Bangkok. Under the “Transform Together” strategy and a “Value over Volume” approach, TAT aims to make Thailand a High-Value & Meaningful Destination, targeting at least 5% tourism revenue growth in 2027.
On 20 October 2026, Medical Wellness by Hertitude Clinic participated in the Tourism Authority of Thailand’s (TAT) Thailand Nextperience 2027 launch at Pullman King Power Bangkok.
Under the “Transform Together” strategy and “Value over Volume” approach, TAT aims to position Thailand as a High-Value & Meaningful Destination, targeting at least 5% growth in tourism revenue in 2027.
Five Key Directions for Thailand Tourism 2027:
Wellness & Longevity: “Healing is the New Luxury” Heal Better, Live Longer, Feel Better
Festival Economy: Promoting year-round festivals and events
Creative Economy: Celebrating Thai culture, creativity, and craftsmanship
Sustainable & Regenerative Tourism: Encouraging responsible and sustainable travel
Trusted Thailand: Strengthening tourism quality and safety standards
At Medical Wellness by Hertitude Clinic, we are proud to be part of Thailand’s growing wellness and longevity tourism landscape, supporting the country's vision of becoming a leading destination for meaningful health and wellness experiences.

Source : Medical Wellness by Hertitude
Articles in this category are written by our editorial team to keep you informed about the latest healthcare and medical tourism news.