Thailand Strengthens Medical & Wellness Tourism Ecosystem with “Amazing Thailand Grab Travel Pass” for International Travelers

Bangkok, Thailand – Grab Thailand has partnered with the Tourism Authority of Thailand (TAT) to accelerate Thailand’s tourism industry in 2026 through the “Amazing 5 Economy” strategy. As part of this collaboration, both organizations have introduced the “Amazing Thailand Grab Travel Pass,” a comprehensive package designed to enhance travel experiences by offering greater convenience and value for international visitors.

 

The package provides total discounts worth over THB 3,000, covering transportation, food delivery, and everyday essentials through the Grab application. In addition, Grab is extending travel convenience for visitors attending Thailand’s major cultural festivals by offering a 15% discount on ride-hailing services with the promo code “GRABFEST,” helping create a more seamless, cost-effective, and memorable travel experience.

 

 

Leveraging Digital Platforms to Strengthen Thailand’s Tourism Ecosystem

 

Ms. Thapanee Kiatphaibool, Governor of TAT, stated that the agency aims to elevate Thailand’s image as a high-quality global tourism destination by adopting the concept of a platform economy. This approach integrates technology to connect the tourism ecosystem seamlessly under the “Amazing 5 Economy” strategy, encouraging year-round travel and distributing income across all sectors of the tourism industry.

 

She emphasized that this collaboration with Grab Thailand, a leading ride-hailing and food delivery platform, plays a crucial role in turning the strategy into reality. By utilizing big data and digital technologies, both parties aim to enhance strategic planning, improve tourism campaigns, and deliver more effective promotional activities.

 

Targeting Digital-Savvy International Travelers

 

A key highlight of this partnership is the launch of the Amazing Thailand Grab Travel Pass, specifically designed for international tourists, particularly digital-savvy travelers who are familiar with mobile platforms. Special focus is placed on the Chinese market, one of Thailand’s primary growth targets in 2026.

 

In addition to promotions via Grab’s application and media channels, TAT is amplifying awareness through both online and offline campaigns, including promotional booths at major tourist attractions and advertising within international airports. These efforts aim to expand global visibility and encourage more international travelers to visit Thailand.

 

 

Strong Growth and Positive Traveler Response

 

Ms. Jantsuda Thanmanitayaut, Managing Director of Grab Thailand, revealed that Grab has piloted its Grab Travel Pass across seven Southeast Asian countries Singapore, Indonesia, Malaysia, Vietnam, the Philippines, Cambodia, and Thailand since mid-last year.

 

In Thailand, the package has seen continuous growth in popularity, with subscription rates increasing by 95%, particularly among tourists from China, South Korea, Singapore, and the United States.

 

Usage data also provides valuable insights into traveler behavior:

       ๐ Over 60% of users utilize transport-related benefits

       ๐ More than 25% use benefits across two or more services

This demonstrates the package’s effectiveness in encouraging tourists to explore destinations, enjoy Thai cuisine, and shop for local products more conveniently.

 

Comprehensive Benefits for a Seamless Travel Experience

 

The Amazing Thailand Grab Travel Pass offers over THB 3,000 in total savings for just THB 30, with a validity of up to four weeks—ideal for travelers throughout their stay in Thailand.

Key Benefits Include:

Travel Deals

       ๐ Up to 30% discount on ride-hailing services such as JustGrab, GrabCar, GrabCar Premium, and GrabExecutive

       ๐ 20% discount for airport transfers

       ๐ 25% discount for advance bookings

Dining Deals

       ๐ 10% discount on GrabFood and self-pickup services

       ๐ 5% discount on dine-out deals, encouraging tourists to experience Thailand’s diverse culinary scene

Shopping Deals

       ๐ 15% discount on GrabMart for daily essentials and souvenirs

 

 

Supporting Cultural Tourism and Major Events

 

Grab Thailand continues to support accessibility to cultural festivals and major events for both Thai and international travelers by offering a 15% ride discount with the code “GRABFEST.”

 

The campaign will kick off at the Maha Songkran World Water Festival 2026, held at Benjakitti Park in Bangkok.

 

Driving Sustainable Growth in Thailand’s Tourism Industry

 

This collaboration marks a significant step in leveraging digital innovation to strengthen Thailand’s tourism ecosystem. By integrating transportation, food, and lifestyle services into a single platform, the initiative enhances convenience for travelers while supporting sustainable economic growth across the tourism sector.

 

For more information, travelers can access the package via the Grab application or contact 1672 Travel Buddy.

 

Source : Tourism Authority of Thailand