ArokaGO, a prominent Thai medical and wellness tourism platform, joined forces with the Thai Medical and Wellness Tourism Association (TMWTA) and Master Style Public Company Limited (MASTER) or Masterpiece Hospital, alongside Bangkok Hospital Hat Yai and the Trade Association for Tourism Promotion (SITE Thailand), to support scholarships and participate in judging the final round of the AMC Digital Marketing Advertising Planner Contest. 

The AMC project, organized by the Faculty of Business Administration at Bangkok University, provides students majoring in digital marketing with hands-on experience and knowledge before entering the workforce. Over 300 students participated in the competition, forming 40 teams, with 10 teams advancing to the finals held on April 26, 2024, at Meeting Room 501, Building A5, Bangkok Rangsit Campus. 

The judging committee comprised esteemed individuals from the healthcare and marketing sectors:
- Dr. Prapa Wongphaet, President of TMWTA 
- Dr. Kulabutr Komenkul, CEO and Co-Founders of ArokaGO 
- Lapasrada Lertpanurot, CEO of MASTER 
- Uthaiwan Panayothakul, Assistant Director of Bangkok Hospital Hat Yai 
- Marina Chinanurakchart, Director of Sales and Marketing at MC Planner Co., Ltd., and member of SITE Thailand 
- Dr. Sirichai Chaisuthamporn, MD, Co-Founder of ArokaGO Platform 

The competition featured two categories: Year 4 and Year 2, with a total prize value exceeding 80,000 baht. Winners were announced as follows: 
- Year 4: First Prize - Team Prisma, First Runner-Up - Team Yha Aom, Second Runner-Up - Team Born to Be 
- Year 2: First Prize - Team This Group of Introverts, First Runner-Up - Team Overake, Second Runner-Up - Team Aroka Rao 

Each winning team received scholarships sponsored by ArokaGO, along with certificates presented by Dr. Prapa Wongphaet. Additionally, special awards for Excellent Marketing Plans were conferred by Bangkok Hospital Hat Yai.  

Uthaiwan Panayothakul, Assistant Director of Bangkok Hospital Hat Yai, presented special awards for Excellent Marketing Plans to the Prisma team and the This Group of Introverts team, along with scholarships of 5,000 baht per team. Lapasrada Lertpanurot, CEO of MASTER, recognized the determination of all participating teams by awarding special prizes of 3,000 baht to each of the 10 teams that qualified for the final round. 

The event also featured special guest judges, led by Inthiraporn Burinwanich, Vice President of Marketing at Kin Corporation Company Limited (KIN Corp.), who awarded special prizes to the favorite teams, including Team Aroka Rao.