Amid the evolving landscape of healthcare services, Dentalland Hatyai, a leading dental clinic in southern Thailand, is undergoing a significant transformation through a comprehensive rebranding initiative. The goal is to elevate its standards to an international level and position itself as a premier Dental Wellness Center in Southeast Asia by 2030.

The Inspiration Behind the Rebranding

 Prof. Dr. Chidchanok Leethanakul, founder of Dentalland, shared the inspiration behind this shift:

“We want to provide the best possible care for people in the southern region of Thailand and set an example of what a high-quality dental clinic can be. We aim to become a trusted healthcare provider in the region and eventually expand our reach across Southeast Asia. We want to show the world that Thai dental clinics are capable of achieving international standards.”

Dentalland’s original vision, “We look after you with affectionate care,” has now evolved into a more comprehensive and ambitious direction:
“Your complete dental wellness destination”, driven by the core philosophy: “Customer comes first.”
This new vision reflects the clinic’s commitment to patient-centric care and its mission to become a recognized Dental Wellness Center in Southeast Asia by 2030.

A New Look for Global Standards

This rebranding effort goes far beyond just updating the logo or renovating the clinic’s interiors. It involves enhancing service quality, upgrading technology, and cultivating an environment that truly embodies the essence of dental wellness.

“Previously, we were known as a top-tier dental clinic in southern Thailand—clean, fast, and equipped with modern technology. But from now on, we aspire to be an international dental center that not only delivers excellent treatment but does so with Thai hospitality, trusted diagnostics, and a commitment to becoming a regional academic resource that contributes to society,” said Dr. Chidchanok.

 

 

A Holistic Rebranding Strategy

Dentalland’s rebranding spans three core areas: physical transformation, digital innovation, and organizational culture.
Key changes include:

     - A refreshed brand identity and logo that reflects the clinic’s forward-looking direction

     - Enhanced patient experience that is faster, more convenient, and more attentive

     - Integration of cutting-edge technology to meet modern expectations  

     - Clear brand communication through social media, helping both new and existing patients understand Dentalland’s value and vision

“Our marketing strategy targets both our loyal customer base and new segments—such as high-income families in Hatyai and Songkhla, students from private schools, women who value aesthetics, and even cross-border clients from neighboring countries like Malaysia,” she added.

Patient Experience Reimagined

Dentalland is placing a strong emphasis on patient experience, from appointment scheduling to post-treatment follow-ups. Every touchpoint has been redesigned to be friendly, streamlined, and efficient, with the support of digital tools that enhance the overall service journey.

Internal Challenges and Organizational Change

Despite a clear vision and well-structured strategy, internal transformation remains a key challenge—particularly in terms of staff mindset and work culture.

“Some of our team members are still quite conservative and easygoing, which can clash with the speed of change we’re aiming for. But with open communication and by showing how these changes directly benefit them, we believe our team will be ready to move forward together,” said Dr. Chidchanok.

 

 

Public Response and Future Plans

Since launching its new brand identity, Dentalland has received highly positive feedback from patients and the local community. The transformation has been widely recognized both in terms of its refreshed image and improved service quality.

Looking ahead, Dentalland plans to become a dental knowledge hub, expand its digital service channels, and extend its reach to central Thailand and international markets—aiming to represent Thai dental excellence on the global stage.

From a regional leader to an ASEAN benchmark—Dentalland Hatyai is confidently moving forward with a bold and visionary path.
 

For more information, visit: https://www.dentalland-hatyai.com/