The Tourism Authority of Thailand (TAT) has introduced the "Thais Always Care" online communication campaign in collaboration with key partners to extend a warm welcome to tourists worldwide. This initiative aims to showcase Thailand's renowned hospitality and ensure visitors feel safe and supported throughout their travels in the kingdom. 

Ms. Thapanee Kiatphaibool, TAT Governor, emphasized the campaign's role in highlighting Thailand's ongoing efforts to elevate safety standards and promote the country as a top-tier destination for memorable travel experiences. With a focus on compassion, assistance, relief, and elevation (CARE), the campaign embodies Thailand's commitment to being a gracious host to tourists. 

The Tourist Police Bureau, alongside partners such as Grab Taxi and Central Pattana (CPN), is intensifying safety measures to enhance the tourist experience. Colonel Somchai Theerapatrpaisan from the Tourist Police Bureau outlined various technological innovations and support systems, including mobile communication trucks and multilingual emergency assistance applications, to ensure the safety and well-being of international visitors. 

Mr. Nattakit Tangpoonsinthana, Executive Vice President of Marketing at CPN, highlighted comprehensive safety measures implemented across CPN's facilities, including enhanced surveillance and trained security personnel, to create a secure environment for tourists. 

Echoing this commitment, Mr. Worachat Luxkanalode, Country Head of Grab Thailand, underscored Grab's dedication to passenger safety through advanced technology and rigorous driver selection processes. 

The "Thais Always Care" campaign aims to leverage the influence of international Key Opinion Leaders (KOLs) to showcase Thailand's tourism assets and reinforce its reputation as a safe destination. With an expected reach of 100 million impressions, the campaign targets both local and foreign tourists, with a particular focus on Chinese travelers. 

Under the "Thais Always Care" project, TAT will collaborate with influencers to promote tourism products and services across various dimensions, including food, faith, soft power, leisure, and shopping. This initiative aims to enhance the travel experience in popular tourist cities such as Bangkok, Phra Nakhon Si Ayutthaya, Chiang Mai, and others. 

Through partnerships with leading brands and influencers across social media platforms like Weibo, Instagram, and TikTok, the campaign seeks to amplify Thailand's appeal and foster confidence among travelers worldwide. With these concerted efforts, Thailand reaffirms its commitment to hospitality and safety, inviting tourists to explore its vibrant culture and breathtaking landscapes with peace of mind.