Thailand Tourism Shines Bright! TAT Announces “LISA” as the New Amazing Thailand Ambassador to Boost 2026 Tourism Campaign

The Tourism Authority of Thailand (TAT) proudly announces that global superstar “LISA” Lalisa Manoban has officially accepted the role of Amazing Thailand Ambassador, representing Thailand to the world and showcasing the country’s beauty, charm, and cultural richness as a world-class travel destination.

 

 

Miss Thapanee Kiatphaibool, Governor of TAT, stated,  “Collaborating with LISA as the Amazing Thailand Ambassador marks a significant milestone in presenting the diversity, uniqueness, and magic of Thailand from a new perspective. This partnership will inspire both Thais and international travelers to rediscover the wonders of Amazing Thailand together.
TAT is committed to positioning Thailand as a world-class, high-quality, and safe tourism destination—welcoming visitors from all over the world with the warmth and hospitality that define Thai culture. Through this campaign, we aim to build traveler confidence and create meaningful, unforgettable travel experiences in every journey.”

As the Amazing Thailand Ambassador, LISA will play a key role in telling the story of Thailand’s beauty and cultural identity through her global influence and recognition. Her appointment represents the pride of the Thai people and amplifies Thailand’s presence on the international stage.

The collaboration between TAT and LISA, under the world-renowned brand “Amazing Thailand,” not only highlights Thailand’s tourism appeal but also reinforces the enduring value of Thai heritage, traditions, and the country’s world-famous hospitality — underscoring Thailand’s readiness to deliver memorable and inspiring travel experiences for every visitor.

TAT invites all Thais to explore Thailand and act as proud hosts, joining hands with LISA, the Amazing Thailand Ambassador, in sharing the beauty, warmth, and pride of Thai culture with the world.

 

Source:

www.tatnewsthai.org