The Return of the 43rd Thailand Tourism Festival 2025 (TTF 2025)

The 43rd Thailand Tourism Festival (TTF 2025) is set to take place from March 26 to 30, 2025, from 10:00 AM to 9:00 PM, at Halls 1-4, G Floor, Queen Sirikit National Convention Center. As Thailand’s premier national tourism event, TTF aims to stimulate domestic travel by showcasing the unique identities of every region in Thailand. The festival will feature tourist destinations, cultural performances, local handicrafts, and signature dishes from each province.

This year’s theme focuses on transforming Thai tourism into a new dimension, promoting Carbon Neutral Tourism to elevate Thailand’s image as a sustainable travel destination. The festival aligns with the Amazing Thailand Grand Tourism & Sports Year 2025 campaign, highlighting “5 Must Do in Thailand”: MUST TASTE, MUST TRY, MUST BUY, MUST SEEK, and MUST SEE. These categories emphasize the unique cultural, traditional, and culinary aspects of each region, presented through innovative zones that encapsulate the wonders of Thailand in one event.

Zone Highlights

     1.Amazing Thailand Zone: Celebrating 65 Years of TAT

          - Designed as a museum walkthrough, this zone showcases the 65-year evolution of Thailand’s tourism promotion, from past to present and future.

          - Features a TeamLab-style exhibition, an Amazing Coffee café offering unique Thai coffee blends, and interactive activities like a 3D video wall and AR filters.

          - Visitors can win Art Toy Journey Collection items, including “Huuyaow & Worldboy.”

     2.Eastern Region Village

          - Highlights the 5 Must Do in the East, focusing on Must Seek to promote the region’s unique attractions.

          - Showcases 9 Eastern provinces (Chonburi, Rayong, Chanthaburi, Trat, Nakhon Nayok, Prachinburi, Sa Kaeo, Chachoengsao, and Samut Prakan) through immersive technology.

          - Features 5 key themes: “Heavenly Colors Near Bangkok,” “Eastern Sea Paradise,” “Foodie’s Paradise,” “Shopper’s Paradise,” and “Adventurer’s Paradise.”

     3.Central Region Village

          - Presents a premium, retro-inspired atmosphere centered around railway tourism, highlighting the popular SRT Royal Blossom train.

          - Emphasizes Sustainable Tourism with eco-friendly materials and designs.

         - Offers 5 Must Do in Central Thailand:

               - Must Taste: Signature dishes from Michelin-recommended restaurants and local favorites.

               - Must Try: Hands-on DIY workshops, such as making notebooks from water hyacinths.

               - Must Buy: Local products, including traditional Thai fabrics and handicrafts.

               - Must Seek: A journey through Central Thailand’s history, featuring a replica of Maruekhathaiyawan Palace and a simulated Bangkok Railway Station.

               - Must See: Cultural performances, including Thai boxing, swing dancing, and contemporary music.

     4.Northern Region Village

           - Showcases the “Season of North 2025” concept through 5 Must Do in Northern Thailand:

               - Must Taste: Northern Thai cuisine.

               - Must See: Cultural festivals and performances.

               - Must Try: Adventure sports.

               - Must Buy: Local fashion and souvenirs.

               - Must Seek: Unseen destinations.

          - Features a LED show highlighting Northern attractions, a fashion show with traditional fabrics, and DIY workshops.

          - Includes a Northern-style café and daily parades showcasing Northern traditions.

     5.Southern Region Village

          - Highlights the 5 Must Do in Southern Thailand:

               - Must Taste: Southern Thai cuisine and beverages.

               - Must Try: DIY crafts and traditional massage demonstrations.

               - Must Buy: OTOP products and contemporary Southern fashion.

               - Must Seek: Southern cultural landmarks.

               - Must See: Cultural performances and interactive experiences.

          - Features a virtual reality zone and daily “Ramwong” dance sessions.

     6.Northeastern Region Village

          - Presents the “5 Must Do in Isan”:

               - Must See: Traditional festivals, highlighted by a giant “Krathong Yai” tree.

               - Must Taste: Authentic Isan dishes.

               - Must Try: Craft workshops, such as making jewelry from silk scraps.

               - Must Buy: Local products, including silk and cotton fabrics.

               - Must Seek: Information on Isan’s unique traditions and festivals.

          - Features cultural performances, street performances, and live music.

     7.Partners and Department Stores Zone

          - Collaborates with tourism partners, including EGAT, PTT, Thai Post, and Thai Railways, to promote sustainable tourism.

          - Offers domestic travel packages from 8 tourism associations.

     8.Main Stage Zone

          - Hosts cultural performances, fashion shows, and entertainment activities aligned with the Amazing Thailand Grand Tourism & Sports Year 2025 campaign.

          - Features celebrity appearances, traditional and contemporary performances, and interactive games.

     9.Sustainable Tourism Goals (STGs) Zone

          - Promotes Net Zero Carbon Tourism through innovative displays and technologies.

          - Highlights sustainable practices in tourism, from design to execution.

The Thailand Tourism Festival 2025 promises to be a celebration of Thailand’s rich culture, traditions, and natural beauty, inspiring travelers to explore the country while promoting sustainable tourism practices. Don’t miss this opportunity to experience the best of Thailand in one place

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Thai.TourismThailand