TAT Announces Readiness for Thailand Travel Mart Plus (TTM+) 2026 in Chonburi, June 10–12
The Tourism Authority of Thailand (TAT) has officially announced its readiness to host the Thailand Travel Mart Plus (TTM+) 2026, scheduled to take place from June 10–12, 2026, at the Nong Nooch Pattaya International Convention and Exhibition Center (NICE Pattaya), Chonburi Province.
The Tourism Authority of Thailand (TAT) has officially announced its readiness to host the Thailand Travel Mart Plus (TTM+) 2026, scheduled to take place from June 10–12, 2026, at the Nong Nooch Pattaya International Convention and Exhibition Center (NICE Pattaya), Chonburi Province.
The event is set to welcome over 400 international buyers from more than 50 countries worldwide, who will engage in business negotiations with over 400 Thai tourism operators. This reflects strong global confidence in Thailand as a safe and high-quality travel destination, as well as the country’s capability to host major international events.
Ms. Thapanee Kiatphaibool, Governor of TAT, stated that TTM+ 2026 serves as a key international B2B platform, connecting global tourism buyers with Thai entrepreneurs. The event highlights Thailand’s diverse tourism products and services, aiming to create business opportunities and enhance the competitiveness of Thailand’s tourism industry.
This year’s event, hosted in Chonburi, will be presented under the theme “Healing is the New Luxury.” The concept positions Thailand as a leading destination for physical and mental rejuvenation, showcasing wellness tourism offerings from all five regions of the country. It also emphasizes environmentally responsible travel under the concept of “Travel with Care,” supporting the sustainable growth of the tourism industry.
TTM+ 2026 is expected to generate over 11,000 business appointments, featuring a range of activities including business matching sessions, the Thailand Tourism Update presentation highlighting Thai tourism products and services, and TTM Talk, a series of panel discussions focusing on the “Healing is the New Luxury” theme covering medical tourism, wellness, and holistic recovery.
Participants will also experience the unique identity of Chonburi through cultural performances, local handicrafts, and curated Pre-Tour programs, offering immersive travel experiences such as nature-based tourism, lifestyle activities, golf, yachting, and community-based tourism.
In addition, Post-Tour programs will connect participants to other regions across Thailand, encouraging wider travel distribution and reinforcing Thailand’s image as a destination that delivers meaningful and inspiring travel experiences.
TAT expressed confidence that TTM+ 2026 will generate significant tourism revenue while creating positive impacts across businesses, local communities, and the entire tourism supply chain driving sustainable growth in all dimensions of Thailand’s tourism industry.
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