TAT Showcases the Charm of Thailand at "Nihao! China: China Ice and Snow Tourism Overseas Promotion Season 2025" in Harbin, China

Harbin, China, January 5, 2025 – The Tourism Authority of Thailand (TAT) organized a special photo exhibition showcasing the charm of Thailand at the "Nihao! China: China Ice and Snow Tourism Overseas Promotion Season 2025" event. The exhibition portrayed various facets of Thai culture and lifestyle while also featuring captivating traditional Thai cultural performances. This initiative was part of the Harbin Ice and Snow Festival 2025, held to celebrate the New Year and mark the 50th anniversary of diplomatic relations between Thailand and China—a significant milestone under the Amazing Thailand Grand Tourism and Sports Year 2025 campaign aimed at attracting Chinese tourists throughout the year.

Ms. Thapanee Kiatphaiboon, Governor of TAT, emphasized that the photo exhibition and cultural performances in Harbin represent the first step in commemorating the 50-year diplomatic relationship between Thailand and China. This milestone underscores the long-standing friendship between the two nations. TAT aims to present photos that reflect Thailand’s diverse beauty and tourism experiences, promoting the concept of "5 Must-Do in Thailand" to inspire Chinese tourists—an important demographic known for high spending and year-round travel—to visit Thailand, helping achieve the target of 39 million international tourist arrivals in 2025.

The “5 Must-Do in Thailand” concept highlights:

   1.Must Taste – Discover and savor iconic Thai dishes.

   2.Must Try – Experience a variety of unique tourism activities.

   3.Must Buy – Shop for local products and artsy items.

   4.Must Seek – Explore hidden and lesser-known destinations.

   5.Must See – Enjoy captivating performances and cultural shows.

The exhibition took place on January 5, 2025, at JW Marriott Harbin Hotel, Harbin, China.

Additionally, TAT arranged traditional Thai cultural performances during the Harbin Ice and Snow Festival 2025, China’s largest snow festival, from January 5 to 8, 2025, which is expected to draw more than 40,000 visitors daily. The performances included:

- Identity of Thai – Showcasing Thai cultural roots through traditional attire, Thai greetings, cuisine, and festive games.

- Southern Dance (Thaksin Naree) – A graceful southern folk dance highlighting the region’s rich heritage and famous coastal beauty.

- Teud Terng Dance – A lively central Thai dance performed at festive events such as ordinations and celebrations.

- Isan Bamboo Pong Performance – A joyful northeastern folk dance using bamboo instruments as props.

- Northern Umbrella Dance – A blend of traditional Chiang Mai and Mae Hong Son dance styles using decorative umbrellas.

- Kinnari Dance – Depicting mythical bird-women celebrating joyfully through graceful movements.

- United Thai Dance of Four Regions – A unifying performance showcasing the unique cultural heritage of northern, northeastern, central, and southern Thailand.

TAT is confident that this event will help stimulate tourism from China, especially during the early months of 2025, while celebrating the New Year and fostering goodwill between the two nations on the occasion of their 50-year diplomatic relationship (Grand Celebration). TAT has also planned various engaging tourism activities throughout the year to welcome Chinese visitors and offer memorable travel experiences. Among these, the grand Chinese New Year festival in Bangkok’s Yaowarat Road will play a pivotal role in enhancing people-to-people relations, further strengthening the bond between the two countries, and helping Thailand exceed its target for Chinese tourist arrivals in 2025.

 

Source:

TAT News