BDMS Wellness Clinic Unites Public–Private Sectors to Drive “Wellness Hub Thailand”

BANGKOK, THAILAND – February 6, 2026 – Public and private sectors have united to build a holistic Wellness Ecosystem, pushing Thailand’s health economy toward international leadership. Mr. Chuwit Sirivajjakul, Deputy Governor for Policy and Planning, Tourism Authority of Thailand (TAT), joined Tanupol Virunhagarun, M.D., Chief Executive Officer of BDMS Wellness Clinic and BDMS Wellness Resort, Bangkok Dusit Medical Services Public Company Limited (BDMS), at the press conference for Wellness Hub Thailand, The Land of Life: “The Journey Within”. This collaboration aims to strengthen Thailand’s Wellness Economy on a regional scale, marking a significant milestone in the collaboration between government and private sectors. The partnership includes key organizations including Tourism Authority of Thailand (TAT), Thailand Convention and Exhibition Bureau (TCEB), Thailand Privilege Card, Thai Spa Association, Thai Hotels Association, King Mongkut’s Institute of Technology Ladkrabang, Mahidol University International College, College of Management, Mahidol University, Chulabhorn International College of Medicine Thammasat University (CICM), Thammasat University Office of Advanced Science and Technology (TUSAT), Dusit Thani College, Bangkok Airways Public Company Limited, King Power Corporation, Sri panwa, CELES SAMUI, Mövenpick BDMS Wellness Resort, Dusit Thani Bangkok, Siam Piwat, Lancôme by L’Oréal Thailand, OSIM (THAI) Co., Ltd., Krungthai Card Public Company Limited (KTC) and National Healthcare Systems Co., Ltd. (N Health)—integrating tourism, lifestyle, and Scientific Wellness into one connected ecosystem.

 

Thailand: The World’s New Wellness Landmark and Economic Opportunity Through Wellness Tourism 
In the past, travel often meant a temporary escape for short-term escape - an opportunity to rest and recharge before returning to daily routine. Today, it has evolved from "temporary rest" into a "long-term investment in health".
Thailand is recognized globally as a destination rich in potential from diverse natural landscape and internationally renowned cuisine to its deep-rooted health wisdom and culture shaped by kindness, warmth and hospitality - earning the country its reputation as the “Land of Smiles”.

Mr. Chuwit Sirivajjakul, Deputy Governor for Policy and Planning, Tourism Authority of Thailand (TAT), stated: “Thailand’s strength lies not only in its external beauty but in the deep-rooted culture of care and compassion within our society. From traditional Thai medicine and massage to holistic wellness practices and internationally accredited modern healthcare systems, these elements form a strong foundation that enables Thailand to step confidently into the role of ‘a global health and wellness destination’.”

 

He added that the Wellness Hub Thailand, The Land of Life: The Journey Within initiative represents a new paradigm for Thai tourism—one that responds to the needs of modern travelers seeking journeys that nurture both physical and mental well-being. The development of a Wellness Ecosystem also increases value per visitor, generating income and distributing benefits across the entire tourism and wellness value chain.

 

 

A New Era of Thai Tourism: Wellness Hub Thailand, The Land of Life – “The Journey Within”

    BDMS Wellness Clinic’s CEO Tanupol Virunhagarun, Chief Executive Officer of BDMS Wellness Clinic and BDMS Wellness Resort, Bangkok Dusit Medical Services Public Company Limited (BDMS) said that despite rapid global development, people today face rising health challenges, including aging societies, non-communicable diseases (NCDs), urban stress, sleep disorders, burnout, and physical and mental imbalance. These issues are not unique to Thailand, but reflect global realities. In response to the current challenges, BDMS Wellness Clinic believes the sustainable solution is preventive healthcare—giving people the knowledge to care for themselves before illness occurs.    

"As people recognize health as the foundation of quality of life, lifestyles and travel behaviors are changing. Today's tourism is not merely about rest or escape from fatigue, but has become a 'restorative space' that resets the body, revitalizes the mind, and creates holistic balance."
 

 

“This evolution has positioned Wellness Tourism as a global megatrend,” added Dr Tanupol. “Data from the Global Wellness Institute (GWI) indicates that Thailand’s wellness economy recorded the highest growth rate in the world at 28.4% during 2022–2023. Wellness tourism has been the fastest-growing segment, with Thailand ranking third globally in 2023–2024, achieving 36.4% growth, following the United Arab Emirates (37.7%) and India (57.5%). These figures reflect not only rising global demand, but also a major economic opportunity for Thailand to attract substantial revenue into the national economy.

Thailand’s success in wellness tourism stems from the integration of its national strengths—natural beauty, nutritionally rich Thai cuisine, traditional herbal knowledge, gracious service culture, internationally recognized Thai medicine, and advanced medical technology.

These elements come together as a holistic health experience, forming the core of “The Journey Within”—a wellness journey that goes beyond physical destinations to rediscover balance within the body, mind, and spirit. This positions Thailand not merely as a tourism destination, but as “The Land of Life,” built on a strong and sustainable Wellness Ecosystem.”

 

“The Journey Within” is driven by an unprecedented collaboration between public and private sectors, operating as an integrated Travel-Stay-Scientific Wellness Model. The “Wellness Team Thailand” model creates a fully connected ecosystem as follows: 

 

1) Travel & Benefits Enablers
-    The Tourism Authority of Thailand (TAT) plays a crucial role in determining the strategic direction of the country's tourism sector by promoting Thailand's image as a world-class quality of life destination. This is achieved through policy integration and the promotion of Wellness Tourism products and services to grow in a standardized, systematic manner that aligns with the country's sustainable development goals.

-    The Thailand Convention & Exhibition Bureau (TCEB) supports the development of the Wellness industry within the MICE industry dimension by positioning Thailand as a hub for international health-related conferences, seminars, and exhibitions—creating knowledge, networks, and economic value. TCEB has developed the MEET WELL campaign to attract international MICE travelers to experience Thailand's Wellness offerings, with the goal of establishing Thailand's brand and selling point as a High Value MICE Destination.

-    Thailand Privilege Card enhances the quality of life in Thailand for foreigners on long-stay programs, with emphasis on health and lifestyle. It connects privileges and delivers diverse Wellness experiences to truly elevate Thailand as a Health & Well-being destination, contributing to sustainable economic value.

-    Bangkok Airways connects travel to major and secondary health tourism cities, facilitating convenient, seamless, and luxury-standard access to Thailand's Wellness Destinations.

 

2) Stay & Lifestyle Experience
This group includes the Thai Hotels Association, Sri panwa, CELES SAMUI, Mövenpick BDMS Wellness Resort, and Dusit Thani Bangkok, which collectively elevate service standards while delivering accommodation experiences that systematically integrate comfort with Wellness concepts. Set against stunning natural environments—whether by the sea, in the mountains, or in the heart of a charming city—these properties offer attentive 6-star service that reflects authentic Thai grace and care in every detail, ensuring that every moment of the stay becomes part of a journey toward enhanced quality of life.

 

Siam Piwat provides curated retail spaces featuring brands and experiences that cater to health-conscious, sustainability-minded modern consumers seeking quality beauty products. Meanwhile, King Power, a leader in travel retail and duty-free business, offers a comprehensive duty-free shopping experience with meticulously selected premium products and international brands, reflecting Thailand's image as a luxury shopping destination while elevating every travel moment. Another highlight of this exceptional experience is The Atlas Club, a luxury lounge at Suvarnabhumi Airport designed to deliver true relaxation before travelers embark on their journeys, ensuring every trip begins with comfort and lasting impressions even before departure. This reflects King Power's commitment to seamlessly integrating shopping, travel, and lifestyle to deliver multifaceted memorable experiences.

 

Lancôme enhances the Aesthetic & Skin Longevity dimension with beauty technology grounded in international research and skin science, connecting beauty science with the Healthy Aging concept to demonstrate that modern Wellness encompasses not only internal health but also confidence built from within and reflected outward.

 

Additionally, OSIM, as a global leader in Wellness Technology, enriches the Recovery & Relaxation dimension—a cornerstone of holistic health care—through smart massage chair technology and health devices developed on a research foundation, merging relaxation science with cutting-edge technology.

 

In addition, KTC Credit Card supports seamless and convenient access to wellness experiences through exclusive benefits and financial solutions specifically designed for health-focused lifestyles, enabling long-term, well-planned investment in quality of life in a sustainable manner.

 

The Thai Spa Association plays a crucial role in promoting standards for the country's spa and wellness businesses, transmitting knowledge and Thai wisdom identity to the international level while driving service quality to align with global Wellness standards.

 

3) Healthcare and Scientific Wellness
This group includes BDMS Wellness Clinic in collaboration with N Health. BDMS Wellness Clinic serves as a preventive healthcare hub that integrates modern medical knowledge and personalized health programs with Scientific Wellness principles to plan health care before illness occurs, systematically monitor outcomes, and promote long-term quality of life. N Health is one of the most advanced medical laboratory service providers in Southeast Asia, operating under Bangkok Dusit Medical Services Public Company Limited (BDMS). It operates under internationally recognized clinical laboratory standards including ISO 15189 and CAP (College of American Pathologists), utilizing state-of-the-art analytical technology to effectively drive Personalized Preventive Care models. 

 

This laboratory operates with diverse scope and capabilities under the highest standards of accuracy and safety. Throughout its operation, N Health has conducted analyses with meticulous attention at every step. The laboratory has the capability to analyze biomarkers including hormonal testing, DNA and genetic testing, vitamins and minerals, inflammation markers, aging indicators, microbiome, allergies, toxins, as well as proteomics and epigenetic testing. With the capacity to provide over 4,000 test items and process more than 30 million tests annually, this reflects N Health's commitment to holistic and preventive health care based on laboratory expertise and advanced analytical technology. This enables the provision of highly accurate in-depth data, scientifically measurable and evidence-based, supporting effective risk assessment, early detection of abnormalities, and personalized health care planning.

 

Human Capital: The Engine of Growth

    To ensure sustainability, BDMS Wellness Clinic is collaborating with leading universities including King Mongkut's Institute of Technology Ladkrabang (KMITL), Mahidol University, Chulabhorn International College of Medicine (CICM), Thammasat University Office of Advanced Science and Technology (TUSAT) and Dusit Thani College to develop specialized curricula in preventive medicine, wellness real estate, and healthy food. This ensures a new generation of professionals is ready to support the rapidly growing industry.

 

 

BDMS Wellness Clinic remains committed to promoting cross-sector collaboration as Wellness Team Thailand, strengthening preventive healthcare standards, building a resilient Wellness Ecosystem, and positioning Thailand as a sustainable global health and wellness hub.

VDO campaign https://youtu.be/3khb9-kQh-s?si=UE5-0KrMrsTh6iky
 

 

About BDMS Wellness Clinic
BDMS Wellness Clinic, a pivotal entity within the Bangkok Dusit Medical Services (BDMS) network—Thailand's leading operator of private hospitals—embodies a forward-thinking approach to healthcare, prioritizing prevention over cure. Specializing in early detection and prevention of diseases, our clinic offers a holistic suite of services, including advanced dental care and fertility treatments. Leveraging cutting-edge science and technology, BDMS Wellness Clinic not only anticipates future health challenges but also enhances the quality of life, marking its stature as Asia's premier healthcare facility dedicated to elevating both mental and physical well-being.
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Contact  Patcharee Lertpakornchai  Mobile  081 917 3441