TAT Launches “Grand Wellness Moment” Campaign to Promote Health and Wellness Tourism

Bangkok, May 27, 2025 – The Tourism Authority of Thailand (TAT) has officially launched its latest campaign, “Grand Wellness Moment”, as part of the broader initiative Fresh Your Feel, Heal Your Soul. The campaign aims to promote health and wellness tourism by offering unique travel experiences that combine leisure and physical wellbeing.

The launch event, held at Sea Life Bangkok Ocean World in Siam Paragon, featured the debut of Aquarium Yoga, an immersive yoga session set within the iconic underwater tunnel, offering participants a one-of-a-kind opportunity to relax and rejuvenate amid a vibrant marine backdrop. This marks the first time in Thailand such an experience is available to the public.

Presiding over the launch was Mr. Apichai Chatchalermkit TAT Deputy Governor for Domestic Marketing, joined by  Ms. Wannapha Kiatphongsa, TAT Regional Director for Central Region, and representatives from key partners.

“Health and wellness tourism is emerging as a vital segment in today’s travel landscape,” Mr. Apichai said. “Travel now serves more than just recreation — it offers a way to restore both body and mind. With this in mind, TAT has launched Fresh Your Feel, Heal Your Soul to introduce holistic health-focused travel experiences that create truly meaningful and memorable moments.”

The campaign encourages travelers to explore Thailand while participating in wellness activities that support mental and physical health. The featured Aquarium Yoga sessions blend movement, breathwork, and the calming presence of underwater life, delivering a truly serene and healing experience.

The yoga events, priced at 990 THB per session, are limited to 20 participants per session and will be held on the following dates:

• June 16, 2025 | 8:00–9:00 AM

• June 30, 2025 | 8:00–9:00 AM

• July 14, 2025 | 8:00–9:00 AM

• July 28, 2025 | 8:00–9:00 AM

• August 11, 2025 | 8:00–9:00 AM

• August 25, 2025 | 8:00–9:00 AM

Each participant will enjoy exclusive perks, including:

• Free entry to Sea Life Bangkok on the event day

• One-day full access to Fitness First

• Complimentary FIJI Water and Hooray! protein milk

• A 200 THB discount from UP AND UNDER on purchases over 1,000 THB

• Special KTC credit card privileges, including up to 13% cashback via KTC FOREVER points

• Additional hotel, wellness, and partner deals across the country

The campaign is backed by several prominent partners, including Siam Piwat Co., Ltd., Sea Life Bangkok, Fitness First, KTC Credit Card, UP AND UNDER activewear, Hooray! Protein Drink, and Boon Rawd Trading Co., Ltd. (FIJI Water).

Interested participants can book their spot starting June 1, 2025, via the Sea Life Bangkok website: https://www.visitsealife.com/bangkok

To learn more about the campaign, special travel privileges, and ongoing wellness promotions, visit:
👉 https://www.freshyourfeel.com
📌 Facebook: Fresh Your Feel, Heal Your Soul
🔗 KTC Promotion: KTC Travel Redeem
🏨 KTC Hotel Promotions: KTC Hotel Cashback

Source: https://tatnewsthai.org/news_detail.php?newsID=5986