ArokaGO Partners with Thammasat University’s IBMP Program to Host AROKAGO INNOVATION BUSINESS GROWTH CHALLENGE 2026

ArokaGO Co., Ltd., with support from the Thai Medical and Wellness Tourism Association (TMWTA), partnered with the Integrated Bachelor’s and Master’s Degree Program in Accounting and Business Administration (IBMP), Faculty of Commerce and Accountancy, Thammasat University, to organize the AROKAGO INNOVATION BUSINESS GROWTH CHALLENGE 2026.

 

The initiative served as an innovative business plan competition, providing students with an opportunity to apply knowledge from the BI302 Business Planning course to real-world business challenges from the industry. The project also encouraged students to develop strategic ideas aimed at enhancing Thailand’s medical and wellness tourism platform and strengthening its competitiveness on the international stage.

 

 

The activity was part of the BI302 Business Planning course under the IBMP program for second-year students in the second semester of the 2025 academic year. The course instructors and student group advisors included Asst.Prof.Dr.Teerasak Khanchanapong, Asst.Prof.Dr.Kevalin Setthakorn, and Pattarin Sanguankaew.

 

As part of the course, ArokaGO joined as the case company, allowing students to learn business planning from real business situations. Students analyzed ArokaGO’s business model, operational structure, marketing environment, and opportunities for new revenue generation. They also presented strategic recommendations, product development ideas, innovative platform features, and approaches to improve the efficiency of the ArokaGO platform under real business constraints.

 

On Friday, April 24, 2026, the Final Presentation was held at Lecture Room 201, Faculty of Commerce and Accountancy Building, Thammasat University, Tha Phra Chan Campus. The presentation round selected nine finalist teams to advance to the final round of the AROKAGO INNOVATION BUSINESS GROWTH CHALLENGE 2026, organized by ArokaGO on Saturday, April 25, 2026, at Phra Shiva Room, 3rd Floor, Asawin Grand Convention Hotel.

 

Asst. Prof. Dr. Nopporn Ruangwanit, Director of the Bachelor of Business Administration International Program and Acting Director of the Integrated Bachelor’s and Master’s Degree Program in Accounting and Business Administration, stated that the project represented an important example of practical learning that connects the classroom with the real business world. Students not only learned business planning concepts in theory but also practiced thinking, analyzing, and designing business plans based on real organizational challenges.

 

“The Business Plan Challenge helps students develop essential skills for the modern business world, including strategic analysis, business model development, innovative thinking, teamwork, and professional presentation. Most importantly, working with a real case company allows students to understand that business planning must address market feasibility, customer needs, and organizational constraints at the same time,” said Asst. Prof. Dr. Nopporn.

 

 

Asst.Prof.Dr. Kulabutr Komenkul, Co-Founder and Chief Executive Officer of ArokaGO Co., Ltd., said that ArokaGO was delighted to serve as the case company for Thammasat University students. Each team demonstrated a deep understanding of the platform’s business challenges and presented creative, data-supported business plans. Several proposals showed strong potential for further consideration and development to enhance the platform’s competitiveness.

 

“Many of the students’ proposals were highly interesting, particularly in the areas of user experience development, international market expansion, new revenue model design, data-driven decision support, and trust-building for users of medical and wellness tourism services. These ideas align with ArokaGO’s goal of elevating Thailand’s medical and wellness tourism platform to compete effectively in the global market,” said Asst.Prof.Dr. Kulabutr.

 

 

The event was honored by the presence of Dr Anusak Kongmalai, D.D.S., President of the Thai Medical and Wellness Tourism Association, who presented the awards. Dr. Anusak later assumed the presidency on April 29, 2026, and has played an important national role as a former senator for two terms, from 2008 - 2011 and 2019 - 2024.

 

 

The judging panel also included distinguished experts from various sectors: Dr. Sirichai Chaisuthamporn, MD Co-Founder of ArokaGO; Dr. Kanawat Asawachatroj, Country Manager (UK/UAE), Singha Worldwide International; Mrs. Ussanee Malisuwan, Associate Dean for Administration and International Relations, International College, Rangsit University; Mr. Vittawat Dolbandarnchoke, Associate Product Owner – FinTech; and Dr. Charika Channuntapipat, Senior Assistant Vice President, The Stock Exchange of Thailand.

 

The winner of the AROKAGO INNOVATION BUSINESS GROWTH CHALLENGE 2026 was Terryaki Consulting, which received a cash prize of 15,000 baht and a trophy from the Thai Medical and Wellness Tourism Association and ArokaGO. The first runner-up was Lucky Charms, receiving a cash prize of 8,000 baht and a trophy, while the second runner-up was No Plan No Gain, receiving a cash prize of 5,000 baht and a trophy.

 

 

 

 

All participating teams were recognized for their ability to analyze real business challenges, present strategic ideas, and develop business plans with potential for practical application in the future.

 

This project highlights the power of collaboration between universities and the business sector in developing students’ capabilities through real-world learning. It also promotes essential skills among the younger generation, including strategic thinking, data analysis, innovation creation, and practical business plan development.

 

​​​​​​​

 

The collaboration between ArokaGO and the IBMP program, Faculty of Commerce and Accountancy, Thammasat University, also contributes to the advancement of Thailand’s innovation ecosystem, particularly in digital health, health platforms, and medical and wellness tourism one of the country’s high potential industries.

 

ArokaGO and the Thai Medical and Wellness Tourism Association extend their congratulations to all award-winning teams and commend all students for their dedication, effort, and outstanding presentations. This challenge was not only a business planning competition but also a learning platform that allowed students to engage with real business issues, think critically, analyze real-world challenges, and create business proposals that can contribute to the future development of Thailand’s health economy.